Prop Stylist Homeware Shoot

- Rooh London

Rooh London is a small family-run business, based in London but rooted in India.

A brand new business, Rooh London needed imagery for their social media channels and new website. I discussed with the brand, the style they would like to create and how they would like to shoot the products. The brief was to style in the founder’s London home, using her own furniture and props. I also brought some of my own to add details to the set. We focussed on table linens, pillows and smaller pieces such as coasters. The brief was to create luxury, colourful, Indian style shots in both landscape and portrait formats (for use on banners as well as social media)

For a look at the website, click here

To see social imagery, click here

Credits:

• Photography by Fiona Kelly

• Other shoot members: Smriti, Founder of Rooh London

Videographer Project, Suyian, Kenya

- Trevor Maingi for Space for Giants

A funding project focus at Space for Giants was for Suyian Ranch, Kenya. Upon hearing the needs of the project, I immediately knew who I wanted to work with on this having seen some of his work previously and having built a rapport - Trevor Maingi aka The Mentalyst. A Kenyan resident with sharp, atmospheric and detailed videos that capture a mood and feeling, his style was perfect for encapsulating the mood of this fantastic landscape. With the purpose of raising funds for the conservation area, we wanted to show the natural beauty of the landscapes and show some of the work that the Suyian team do to support its rich biodiversity.

Trevor captured the wild, natural beauty of the landscapes and the hardworking people who work to protect it. See some excerpts from the final video below.

With thanks to the Suyian team, Tim Rimbui and Trevor Maingi.

Check out more of Trevor’s work on his website and social media.

Prop Stylist Inspiration Images for Blog/ Article -  
Made.com

Artist, photographer and prop stylist Rhea Thierstein was asked by Made.com to feature in their blog as part of a series of features focussing on creative’s homes. I assisted Rhea in creating moments around her studio in London that showcased some of her previous work from 2 metre high animal statues to the inside of washing machines featuring tiny landscapes - it was such an interesting and fun project. Thank you Rhea for having me!

The feature can be found here on the Made.com website.

Check out more of Rhea’s work on her website and social media.

Impact Report 2020

-Space for Giants

Space for Giants releases an annual Impact Report that is shared with partners, colleagues, and funders to share the impact that their work has had over the past 12 months, This is a vital piece of work that collates a full view across all areas of the business from social impact through to kilometres travelled by monitored elephants. My role in this was to collate information, images, stats and stories from every team, and across various detailed documents to create a beautiful, informative and digestible brochure for a wide audience to understand and be able to use,

Click the image below to read the report.

The article can also be found on the Space for Giants website here.

Thumbnail elephant image is by Stuart Slabbert.

Kwita Izina, Gorilla Naming Ceremony

- Article Published in The Independent

Space for Giants founder, Dr Max Graham was invited to name one of the baby gorillas born in 2020 as part of the country’s Kwita Izina ceremony. Following on from President Paul Kagame joining the political arm of Space for Giants, this was an honorary moment for Dr Max and the Space for Giants team.

I was asked to write an article to be used across various platforms including The Independent, the Space for Giants website and the Space for Giants social channels.

The article as published on The Independent can be seen here.

The article can also be found on the Space for Giants website here.

Thumbnail gorilla image is by Porco Rosso.

Nespresso Shoot Support

- Sumatra Campaign

To support the launch of Nespresso’s new Aged Sumatra range…

I supported set designer Rhea Thierstein on set. This included managing props, keeping all plants and flowers fresh under the heat of the cameras, changing over props when required and general assistance as and where needed.

For a closer look at this range, click here

To see the social imagery, click here

• Credits:

• Photography by Paul Zak Photography for Nespresso

• Commissioned by Hogarth Worldwide and Wunderman Thompson UK

• Styled by Rhea Thierstein

• Coffee by Loic Parisot

• Set Assistant Lizzie Harper

• Other shoot members: Katy Niker, Jacqui Dixon, Simon Sworn, Eftyhia Manenti, Eric Gruber, Dan Mcalister, Giles Jenkyn,

Photographer Content Project, Uganda -  
Esther Mbabazi for Space for Giants

Whilst supporting marketing for Space for Giants, an objective I set myself was to build a bigger photography library filled with assets from across the different countries we worked in, rather than focussing on Kenya alone. One of my key personal goals was to offer more creative opportunities to local, indigenous photographers. I was especially keen to support black female photographers and provide for them a platform from which to grow their portfolio whilst providing fantastic assets for us to use.

One of the photographers we approached with was Esther Mbabazi, a Ugandan resident with fantastic, atmospheric imagery that really captured people’s personalities. We were keen to stay away from typical charity-like imagery and instead show the real people, their lives and their personalities. It was of huge importance to understand a little about the people photographed and ensure we had some quotes or dialogue to accompany their images.

Space for Giants had recently undertaken a series of focus group interviews to monitor the impact the work was having on the local communities and people living in and around the Queen Elizabeth Conservation Area (QECA), Uganda. An extensive project, spanning over several years, saw the implementation of electric fencing, put in place to protect farmer crops from raiding elephants and elephants from further harm. Focus groups allowed the team to measure the impact this project had had, comparing data and information provided in 2021 compared to previous years - both during the implementation and in the planning stages before. As such a key project for the team in Uganda, we wanted to create images of the people living there, the people working on site and entrepreneurs whose businesses has been able to grow.

By asking Esther (a non Space for Giants representative) to engage with local people, we wanted to encourage genuine responses from participants - allowing for honest answers.

See some examples of the beautiful imagery and stories below. With thanks to Uganda Wildlife Authority (UWA) and the team at QECA for supporting this.

Check out more of Esther’s work on her website and social media.

LGR x Space for Giants Limited Edition Collection

As part of their funding, Space for Giants collaborate with fashion and beauty brands to create pieces of interest for audiences in addition to offering straight donations. For this collaboration, we partnered with L.G.R, a premium Italian brand that focuses on artisanal craftsmanship and exquisite branding. Profits from the sale of these products went towards the work of Space for Giants.

With Charlotte Salford from GROWTHCAP, we created a four piece limited collection consisting of two sunglasses and two optical glasses in styles Dakhla and Jambo. We worked creating a different form of packaging as the brand usually uses leather for its glasses holders. Because of Space for Giants’ values and as a conservation organisation, we wanted to use a non-animal based product and the team created a new form of leather - apple leather especially for this collection. Additional packaging included a duo-branded case with foiling, a card to give details on the work Space for Giants do and a thank you note from the L.G.R and Space for Giants founders.

In order to support the sale of this collection, I worked on all copy, the campaign strategy and implementation across press, website, email, social media and representation in L.G.R stores. L.G.R have a fantastic visual team who created product imagery for us and so I wanted to create a library of images that provided the story of Space for Giants in order to give any new audiences a context to our work. To do this, I asked team members from different teams in the field to take photos that we could use (ensuring that they were high enough resolution) and provided these alongside some African wildlife imagery. These images were used as secondary campaign images across all channels for both L.G.R and Space for Giants and the team had a great time getting involved in creating these!

I constructed a prelaunch campaign as well as the main campaign in order to raise awareness and used sendouts to influencer contacts as part of this. We wanted to ensure that the glasses went to influencers that aligned with our brand values and we wanted to focus on the idea of vision so chose to include some Kenyan photographers in this list. We sent to Arizona Muse, Paul Bettany, Hakeem Kae-Kazim, Levison Wood, Adrian Steirn, Elizabeth Van Der Does, Zara Martin, Trevor Maingi (thementalyst), Sarah Waiswa (lafrohemien) and Kelly Rutherford. Through the shares of our influencers, we reached a total of 3.5million+ on Instagram alone across a variety of different audiences.

An article on the collaboration was written and posted on The Independent by journalist Emma Ledger.

Click to see the L.G.R campaign page and the Space for Giants page.

FINAL PRODUCT IMAGERY (produced by L.G.R)

FINAL CAMPAIGN TEAM IMAGES

Images show team members Samuel Githui, Redempta Njeri and Horris Wanyama. Elephant photos by team member Maurice Schutgens,

SOCIAL CAMPAIGN

INFLUENCER POSTS

COLLABORATION WEBPAGES

HOMEPAGE COVERAGE

SPACE FOR GIANTS GIFT GUIDE FEATURE

PRESS COVERAGE

STORE VISUALS

L.G.R has stores in Rome, Milan and Florence. Each of these had the Space for Giants collateral in the windows for the launch of the collection.

STORE LAUNCH PARTY

Space for Giants

- Carbon

International conservation charity, Space for Giants implemented carbon initiatives as part of ifs 2021 landscape. Amongst other projects, this included supporting carbon credits to offset the impact that the team had.

In February of 2021, Space for Giants announced that it had become the first Africa-based conservation organisation to achieve both carbon neutrality and participate in the UN’s Climate Neutral Now Initiative having offset their 2019 carbon emissions. The company achieved both the Carbon Neutral Now Initiative Standard and the UN Climate Neutral Now Initiative participation for two years in a row (2019 & 2020). The funding generated by the verified carbon offsets is going towards protecting and restoring natural spaces that are important to our collective future.

With the help of a developer, we created a 3 step carbon calculator to help users understand the kind of impact that they have on carbon and the environment. This was integrated into a webpage along with visual information on how people can minimise their carbon footprint in small and everyday ways. Relevant blog pieces pulled through to this website to allow users to read more into the work that Space for Giants is doing in this area.

Carbon related income can be transformative to the sustainability of Africa’s natural ecosystems. Carbon projects unlock long term annuity income that will allow companies to:

• Protect biodiversity, helping combat the species extinction crisis

• Protect wildlife from the illegal wildlife trade, preventing future pandemics

• Support livelihoods, combatting poverty

• Maintain ecosystem services for sustainable development and global health

• Combat climate change by protecting the sinks that sequester carbon

I created external decks focussed on the Space for Giants carbon projects for the purpose of bringing big financial supporters from outside of the business in order to create sustainable and efficient financial revenue across the African countries Space for Giants work across.

With thanks to One Carbon World, UN Climate Now Initiative and BeZero Carbon.

Milano Food Policy Earthshot Prize Winners Blog Piece:

Growthcap Impact Investment

Find the original article here.

With thanks to Growthcap Impact Investment.

The Shepherding of Elephants (for Space for Giants)

- Article Published in The Independent

Space for Giants and partners organised for a large group of elephants to be moved in March 2020. The 49 elephants comprised of 12 known crop-raiders (elephants that repeatedly raid the crops of farmers in the local area) and marked a big success for those involved. Crop raiding elephants pose a huge threat to the livelihoods of farmers living alongside conservation areas - able to destroy entire crops in a matter of hours - and with it the only income of these farmers and their families. In return, these elephants endanger their own lives as farmer retaliation can often increase in order to protect their livelihoods. A complex and ongoing problem, I was asked to write a piece to feature in The Independent that described the complexities surrounding this issue and the work that Space for Giants and partners continue to do to support both local people and wildlife.

Accompanying this, I created video assets that could be used across social media and other channels to share the success (please see bottom of this page).

The article as published on The Independent can be seen here.

The full write up can be found on the Space for Giants website here.

Primark Shoot Support

- Period Pants Imagery

To support the launch of Primark’s new period pants as part of their wider work on sustainability…

I supported prop stylist Lizzie Harper on set. This included managing props, keeping all plants and flowers fresh under the heat of the cameras, changing over props when required and general assistance as and where needed.

For a closer look at this range, click here

Credits:

• Models Ameera Mian (IMM Models) and Eva (Brother Models, Icon London)

• Photography by Kristin Vicari

• Make Up by Alexis Day and Amy Brandon

• Styled by Dee Lewis

• Set by Lizzie Harper

• Set Assistant Ali Sheer

• Produced by Imogen Pedlar, K-O Productions

Space for Giants

Website Rewrite and Customer Journey Edit

International conservation charity, Space for Giants works holistically across the conservation industry, providing the teams with a fantastic background, implementation process and measurable impact but this can sometimes be challenging to get across to new audiences. I wanted to create a website that provided audiences with a clear breakdown across the areas that Space for Giants works within. Inline with the new 5 year strategy and teams’ programme summaries, I created programme pages on the website that provided details on the ways in which Space for Giant work in a way that is digestible for external (sometimes non-conservation) audiences.  

By implementing a stronger and categorised blog page, I was able to link relevant stories to each of the programme pages to provide greater detail for audiences wishing to understand these areas better.

In addition to this, I had previously rewritten & redesigned / implemented/ expanded the following pages to provide more relevant content and a clearer user journey. For the purposes of making donating easier,

• The Board

• Partners

• Ways to Support

• Press Coverage

I had also implemented donorbox into the website across relevant pages, making it easier to track which pages were generating donations and allow for greater flexiibiity in currency.

Milan Innovation Hub Article

- Growthcap Blog

See the original piece here.

Walk for Giants Partner Deck

Walk for Giants is a campaign led by Space for Giants, created to bring the luxury fashion and gem industries together in order to raise awareness of and funds for their vital conservation work. Capsule collections were released in conjunction with NET-A-PORTER, featuring brands such a 3.1 Philip Lim, Burberry, Giuliva Heritage, Chantecaille, Ole Lyngaard Copenhagen, Citizens of Humanity and Fisch and Gemfields, featuring brands such as Fabergé, Francis de Lara, Valani Atelier, Zoe & Morgan and Backes and Strauss.

As part of this ongoing campaign, Space for Giants needed a partnership deck to share with possible future partners for 2021 onwards. The deck needed to provide a relevant amount of information upfront, wowing potential partners with the impactful campaign already in action, sharing wins and engagement with the wider luxury community and offering reasons for why they should partner with Space for Giants with the Walk for Giants campaign.

I wanted to keep messaging clear and concise:

• Clarifying the connection between Walk for Giants and Space for Giants

• Providing information on the campaign itself - what it is and why we are doing it

• Highlighting the calibre of brands we have worked with and been associated with

• Sharing infographics to indicate the benefits of working with us

• Providing expectations of what we would be asking them for

• Giving background on Space for Giants and their conservation work

• How to get in contact and find out more information

Sheldrick Wildlife Trust Herd of Hope

When offering to support Sheldrick Wildlife Trust with some of my experience, the team asked me to look at one particular campaign that they were running. The campaign centred around lifesize elephant sculptural pieces created by two artists. These elephants were to be travelling around the UK as part of a tour. Already in situ but without much marketing around it, the team weren’t completely happy with the original story and name ‘The Orphans’ that had been written for the art pieces and asked me to try and reshape the campaign. The team wanted to focus on hopeful stories and inspiring language rather than focussing on traditional donation-charged charity language that can sometimes be negative and pleading in tone. Having taken their wishes onboard, I rewrote and reshaped the webpage, using the idea of ‘hope’ very much as a central point.

‘The Orphans’ became the Herd of Hope and all text was rewritten to present the positive stories of each of the elephant orphans featured in the herd. I wanted to play with the idea of elephant migrating across London to create immersive language for the visitors going to see the exhibition. I brought in the symbolism of donations from the public and nurturing through the statue of the matriarchal figure - creating an inclusive and supportive feel to the campaign. Alongside this, I created a fun quiz to allow children to get involved by learning more about the elephant calves represented - and one they could either do on site with their phones or at home on their computer (given that this was during COVID lockdowns). Because of the lockdowns, I suggested that the team create a video to allow people to travel through the herd in Spitalfields (and following locations) to allow them to feel like they are there and seeing the sculptures in situ. The names of the elephants represented are shown in the video so that people can look into the background of how these elephants came to Sheldrick, allowing them to build up relationships with the individual calves - you can see this video on the Herd of Hope page.

The result was a campaign with a hopeful message that encouraged donations and engagement in a softer, inclusive way., allowing people from around the world to view the sculptures from their own homes during lockdowns

The page can be found on the Sheldrick Wildlife Trust website here.

S I N K Website Creation

I was delighted to create a brand new website for S I N K Studios, an entrepreneurial, London-based ceramicist. The project enabled me to put my copy and visual skills to work in a digital environment.

Built using the Shopify commerce platform, the S I N K website consists of:

- Homepage

- Product pages

- Frequently Asked Questions

- Commissions

- Private Classes

- About

- Contact

I wrote all copy across the website including product descriptions, company values and commissions/private class pages and for some pages, edited the html to embed elements like slideshows.

There are repeated newsletter sign ups through the website for direct mail purposes should the owner want to notify their customer base of new arrivals and stock, encouraging customer engagement and loyalty.

I also built in navigation through to social media posts and brands affiliated with commission work to encourage customers to follow and engage with the brand as well as supporting other local businesses.

One of the unique selling points of S I N K is the owner so I wanted to ensure that her personality came through in the copy and the feel if the website. I purposefully used clean, simple formatting to reflect the simple but rustic pottery, allowing the imagery to speak for itself. I wanted the website to feel welcoming and personal rather than corporate.

Watch my videos above and below to see some of the website navigation.

The full website can be found here: S I N K Studios

Protect What You Value

Earth Day Campaign: Space for Giants

Earth Day is a key event in the conservation calendar - providing an opportunity to share the fantastic work that they do with a wide audience. The day (and weeks surrounding) form a large part of funding for Space for Giants. As the world was still dealing with the effects of COVID, we wanted to create a campaign that brought together people from around the world. We asked actors, models, photographers and conservationists what they value and what that want to protect. By asking individuals to send us videos from their own phones, we wanted the footage to be grounded and personal.

In order to support the campaign of this collection, I worked on all copy, the campaign strategy and implementation across press, social media, website and email. I led the video direction, creative meetings, stakeholder appearances, video collation and final sign offs.

The lead up to the day and the call for donations was shared across all brand social platforms (Instagram, Facebook, Twitter, LinkedIn & YouTube) as well as highlighted on the homepage - including easy donation function. Emails led up to the event in order to provide context and cut through the noise. Content was also shareable via WhatsApp to allow for accessible sharing.

I constructed a prelaunch campaign as well as the main campaign in order to raise awareness and used sendouts to influencer contacts as part of this. Our video featured conservationists, prosecutors, and high profile influencers such as Arizona Muse, Hakeem Kae-Kazim, Levison Wood, Adrian Steirn, Nameless and Jonathan Z Lee. Through the shares of our influencers and network, we hit our funding target for the day and created a video the team were proud to share.

An article on the campaign was written and posted on The Independent by journalist Emma Ledger.

FINAL VIDEO

WEBPAGE

SOCIAL MEDIA LEAD UP

to prompt followers to ask themselves what they valued

EMAILS

both lead up and Earth Day sendouts

THANK YOU VIDEO

from the team sent to donors

 Art for Animals Webpage

COVID-19 brought the global economy to its knees in 2020. This was the latest demonstration of the detrimental effect that human-animal interactions can cause on our wildlife, our global economy and our collective health, Space for Giants teamed up with famed wildlife photographers David Yarrow and Adrian Steirn to create two photographic pieces available for a limited time only (4 weeks).

100% of profits from these prints will go towards strengthening the legal and judicial systems in at least 10 African and Asian countries most affected by the illegal wildlife trade to deter wildlife crime. These vital funds will support Space for Giants’ important conservation work to protect Africa’s wild landscapes and the wildlife they contain.

As a part of supporting on this campaign, I created the webpage specific to the campaign itself. Due to the Limited Time period of the sale, I wanted to encourage people to sign up to a waiting list for further information before the official launch. We had over 60 signups to the newsletter (which is fantastic when considering that the prints are $620 each). To increase awareness of this campaign launching (prelaunch) I added a banner to the homepage just below the fold, embedded with a form to allow us to collect the data of interested parties together. After launching, this banner was turned into a live version, linking through to the pieces to purchase and with a countdown clock to add to the feeling of limited time.

I assisted with copywriting across all touchpoints for the campaign including letters to board members and influencers in the community as well as Press Releases for press. I worked on the name of the campaign - wanting to find something that pertained to their overall brand and sat nicely amongst their other initiatives (whilst being clear and snappy). I also worked on the hashtag #artwithapurpose in order to create awareness and link back to the reason behind the campaign. I was involved in proofreading and copywriting for newsletters, the website and social media. These included live series with the artists including build up to the event to encourage participation and questions.

Our social posts were reposted by Sir Richard Branson and Lewis Hamilton and we secured support from Derek Blasberg and Jack Whitehall.

The campaign ran from 10th November until the 8th December 2020 and in total raised $388,000 for Space for Giants.

Click here for the campaign page and to see more.

SOCIAL COVERAGE

NEWSLETTERS

WEBSITE

Space for Giants Response Release

Space for Giants is an international conservation organisation that protects the great wildlife landscapes that Africa's remaining elephants need to survive and thrive.

I am delighted to have had the opportunity to offer my marketing support to a cause that I care deeply about and have been able to provide some marketing tools for them to use going forward. One of my first projects was to collate information regarding to the COVID-19 crisis and its effects on the conservation programme into a digestible and visually appealing deck to be shared with the Space for Giants partners.

Personal Project

Springtime Tablescape

During the lockdown in London, I wanted to create a simple but colourful tablescape to celebrate the start of Spring. Using objects from around my home and some small elements I could source locally, I set up, photographed and edited the imagery above and below.

September/October ‘18

When visiting Thailand, I wanted to capture imagery that showed off the fantastic nature and vibrant culture in and around Khao Lak. The area was rich in natural wonders with plenty of waterfalls and quiet beaches you could reach with some good research. Above are a selection of my photographs then edited in post production.

Charlotte Tilbury Launch in KaDeWe, Berlin

Charlotte Tilbury Arrives in Berlin

For Charlotte Tilbury’s first foray into the German market, I project managed the marketing for the launch of the brand in KaDeWe in April 2017. This was an extensive project needing a 360 channel approach both online and offline. This was to sit alongside the PR activity with influencers and local publishers (both short and longlead) as well as ten completely branded windows running along the front of the store. The main challenge with this project was localising the brand’s tone of voice for the German market as well as introducing customers to the brand, focussing on our USP. Working in collaboration with the KaDeWe team, I managed the delivery of all marketing assets for this launch, including but not limited to:

• KaDeWe social media support leading up to the launch date (reaching approx 67k followers)

• Website banners

• Digital Newsletters on the brand and iconic products (introducing customers to the brand)

• Solus Emails (Version 1 to top beauty buying customers -Total of 1,000 customers. Version 2 for wider beauty customers - Total of 74,000 customers).

• Editorial Feature

• Promoting the launch event on counter and instore

• Internal door prints

• External banner above the store entrance

• Taxi marketing placement

• Outdoor placement on 210 city light posters and 125 city light columns

• Outdoor digital screens in 40 locations (changing from day to night looks depending on time of day)

• Creation of tickets for the VIP launch party and collateral to support the selling of these

• KaDeWe social media support on the night of launch during the ticketed VIP event

• Supporting on the night in situ to ensure the smooth running of the launch and with the local team

The project was also shared on the Charlotte Tilbury own social media account reaching over 3 million followers as well as Sophia Tilbury’s account reaching another 225k beauty followers.

Please scroll below for photos of the final results.

A collection of photographs taken in various places (not as part of a series). Includes Marrakesh, Menorca and Kos.

Flower Arch Installation

To drive footfall into their new pop up

Kastur Jewels commissioned Bramble & Willow a flower arch outside their store in Mayfair. I assisted in the installation of the arch on the day using chicken wire, artificial flowers and moss.

The arch was featured on the social media accounts for both Kastur Jewels and Bramble & Willow, reaching an audience of just under 4,000 followers.

Prop Sourcing Collation -  
Verquvo

Artist, photographer and prop stylist Rhea Thierstein was asked by Verquvo to create an artwork for their latest campaign. The theme was around gardening and I was asked to support the sourcing list for Rhea - compiling potential props, images and costs for each item for her to review and choose from for this project.

The imagery can be found here on the Verquvo website.

Check out more of Rhea’s work on her website and social media.

July ‘19

I researched and planned trips to the various cities and locations around Puglia that O wanted to visit to create a series of photographs of both tourist heavy areas and off-the-beaten path locations that offer historical and cultural intrigue. These have been edited in post to bring out the intricate details and create a rustic look overall.

Places photographed include:

• Polignano a Mare

• Capitolo

• Trullis in Putignano

• Ostuni

• Monopoli

• Savelletri